In this era of more people aspiring to be graphic designers, and commonly providing logo services, it’s an unspoken word for graphic designers to be required to give clients a PNG file. Logo files I commonly come across, are JPEGs with the logo attached to a colored background.
In cases where you’re creating profile pictures for a business, that routine would be applicable. In a case where you’re giving a logo to a client for them to utilize, having a background attached is unnecessary. Here are the benefits of giving your client a PNG file:
PNG files serve the purpose of having a transparent background.
With having a transparent background, a logo can be placed anywhere without a block attached to it.
PNG files are resizable and flexible, this is all because of the quality attached to this file type.
When a PNG file is being saved and posted repeatedly, the quality remains the same.
PNGs are highly beneficial for online, mainly web, usage.
When prepping a PNG file, it’s important to be sure that the logo is legible enough for your client’s audience to read the wording.