Of all the logo designs I've done, this one stuck out to me.
Because her aesthetic is natural, clean, straight forward, and feminine, I decided to go with this style that was giving all of the above.
When it comes to logo design choices, it’s important to think about the experience + aesthetic you intentionally attach to your brand. Knowing the traits that your brand will stand on, ties into the process of choosing fonts + colors that match the experience.
Knowing her brand’s personality, and the experience she creates for her clients, it was easy for me to decide on the different perspectives of her logo: the layout, color palette, font choices, sizing, and wording.